When was yeti coolers established

Does YETI do community outreach? What kind of activities do you do and how does this impact the organization and the employees? Yes, we do meaningful community outreach within the Austin area our headquarters and beyond. For example, we have a disaster relief group for when there are natural disasters and keep a bank of coolers for distributing food, water, and other relief services.

That has been really meaningful to the employees and for YETI: to empower our employees to give back to the local community through these different partnerships and allow them to choose an organization that is most meaningful to them.

We get these beautiful stories from employees about the impact they were able to make, and an emotional attachment is formed between the employee and giving back. If you compare it to a startup small company, there are practical advantages to working for a Middle Market company. A lot! Despite the quality, the brothers knew it wouldn't be easy to convince people to pay those kinds of prices.

They traveled to trade shows and visited specialty sporting goods stores where they knew they would find their customers, hunting and fishing guides and people who were serious about their outdoor hobbies. They reached out to professional fishermen and asked them to use the coolers and record video testimonials. This was a success, and Yeti's use of YouTube remains a cornerstone of its marketing strategy today. Initially, the company grew slowly. That all changed over the next few years.

Selling a majority stake to a Manhattan equity firm called the Cortec Group permitted the company's continued growth. Under the Cortec Group, Yeti became more efficient and added another manufacturer.

That continued growth was impressive. However, it was not until when its brand started to become better known. Much of this was thanks to word of mouth among its hunting and fishing customer base, but the investment of the Cortec Group also gave it a more sophisticated approach to marketing.

When the time came for Yeti to expand beyond the cooler market, its other products proved to be as high-quality as its coolers. For example, the Rambler tumbler and other portable drinkware is billed as almost indestructible.

At the time of the entry of Yeti, there were many dominating brands including Igloo, Coleman and competing with them was a real struggle. Who would agree to the fact that Yeti coolers were more durable and keep ice longer for more period unless the customers give it a try themselves? Well, to grow their brand, the founders called out for the professional fishermen and gave their coolers to test for free. All they wanted a video testimonial to verify their claims and at that time, no brand had not used this approach to build their trust and Yeti founders were the only ones to put this approach into use.

Gradually, Yeti coolers started to grow and tapped into the new world of coolers. With time, the product line up of Yeti brand started to grow and things became even exciting. The brand included soft-sided coolers under the Hopper Series. If you talk about today, the brand has definitely become a leading destination for the fishermen, hunters, and campers and they are not a bit hesitant about placing their trust in the brand.

Well, it is not like Yeti is not facing any competition with the rest of the brands. We are the leader in American plastic product manufacturing. Contact Us. Explore More. Sitemap Menu. Join Our Newsletter. This field is for validation purposes and should be left unchanged. More information. Privacy settings. Cookies Used to provide a personalised experience for our users.